Which topics are covered by the "Chart of the Day"? : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. 226-237. Sziget Festival Record attendance: 565,000 As a Premium user you get access to background information and details about the release of this statistic. and displayed without charge by all commercial and Additionally, she conducts her post-doctoral research project in UNIARTS Helsinki, focusing on the network management of arts productions. 12 No. A group of people who were into the same type of music, they would come together. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. 208-224. March 3, 2020. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. One guy has a freezer. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. Currently, you are using a shared account. Big Performer: Ziggy Marley. Getz, D. and Patterson, I. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. [3] Pitts, S.E. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . 16 No. As soon as this statistic is updated, you will immediately be notified via e-mail. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. Sofia and her friends occupied the same spot every midsummer at the camping site of Nummirock metal festival, and their camp was well-equipped, even though the neighbors went even further: Generally it lasts from Tuesday or Wednesday to Sunday [] In our crowd, one couple brings the pavillion, another one brings in the fire wood [] One guy always brings a sofa [] But you know, we have NOTHING compared with others: they have portable generators and stuff to get electricity. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. Have you ever taken your children to a live music event such as a gig or concert or music festival? Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). 5, pp. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. 164-181. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. You need at least a Starter Account to use this feature. Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Its essentially kind of drowned out in many ways because everybody is picking up on this concept. 555-569. 0000000016 00000 n (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: Access to this and all other statistics on 80,000 topics from, Show sources information Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. 3, pp. First Year Held: 1995. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. 68-73. current data from the United States and around the There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. 4 No. 2, pp. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). As skills and knowledge accumulate, the awareness of appropriate behavior increases. 4, pp. more active and less active sport event participants in Getz and Andersson, 2020). Music festival attendance might also be a vehicle for various . It becomes a part of the culturenot just another event.. Business Solutions including all features. Kossakowski, R. (2017), Where are the hooligans? And alongside their rise in popularity, hundreds of smaller, niche or genre-specific festivals have flourished. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 127-140. According to organizer reports, Morocco's Mawazine came in first the second time in a row with an attendance of roughly 2.8 million. 0000002309 00000 n Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). 41-60. The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. This statistic is not included in your account. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. A paid subscription is required for full access. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. 3, pp. Professor PhD. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. The findings indicate frequent festivalgoers' internal and external role in festival productions. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. All Rights Reserved. However, these fans did not try to meet their idols in person. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. According to the CDC, 2.6 million Americans died in . Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). Are you interested in testing our business solutions? (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. N3C1,%8Q(Vp. and Fouts, G.T. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. Not all the festivalgoers become frequent attendees. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. 2, pp. 1, pp. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. 3, pp. 52 No. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Chart. 1, pp. (2012) regarding event travel career influence behavior. It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. 175-188. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Table 1 summarizes the survey respondents. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). 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